This unit is a crucial aspect of the professional practice in the industry of creative media which conducts the objective analysis and details and identification of weakness and strength of learner. The focus of unit 37 personal professional development is on the significance of recognition of professional and professional potential to craft effective and clear strategies for skills presentation. It makes the potential clients or employees able to present their skills. With the help of this strategic planning and reflection, people can attain grade success in their career in a field which is very highly competitive. The students will increase their knowledge in the way through which they can evaluate critically their skills. Moreover, they can also identify the improvement areas and articulate their unique prepositions value. This process has great reflection which is the foundation of generating comparing material of self-promotion and confidence of navigation in personal opportunities.
The significant aim of this unit is to provide the facilities to the learner from transition to academic study. With the help of generating the knowledge increased in this unit the learners can apply all this knowledge to design the strategy for a personalised career. It includes the exploration of employment opportunities, approaches to entrepreneurial development and addressing the particular demands for selected fields. This unit also provides the students to generate a details plan for a career which is allied with ambition. Whether they have the ambition to pursue a full-time position, starting there on business or freelance projects. Engagement in all these activities such as CV writing, and interview preparation helps students refine their potential to present themselves efficiently. It also them to stand out in the professional world.
The significant topics covered in this unit provide a comprehensive toolkit for the development of a career. It includes the creation of impactful material in self-promotion, understanding of legislation framework relevant to generating strong business plans and creative media. In addition, the students will acquire a way to harness social power and professional networking to improve the presence of industry and opportunities. These skills efficiency assist the students to become well prepared for taking the proactive steps towards attaining their goals of career. They can also certify the success long-term in the industry of creative media production.
Unit Aims
The main aims of unit 37 personal professional development are demonstrated here with the learning of Pearson set in creative media production HND.
- To assist students in critical analysis of their weaknesses and strengths which make them able to identify professional growth areas.
- To get the students to generate a structured plan of academic study transition to freelance or employment opportunities in the industrial of creative media.
- To make students able to present their skills efficiently through interview techniques, CV and self-promotional material.
- To generate the understanding of students regarding the legal framework, sig to generate the understanding of students regarding the legal framework significance of professional and social networks and business planning for the long-term success of career.
Learning Outcomes
The main learning outcomes of unit 37 personal professional development are given here with the follow-up of the HND creative media production.
LO1: Evaluate own skills and abilities in support of future employment or self-employment in creative media production.
The focus of this learning outcome on self-assessment which requires the students to identify critically with strengths improvement areas and weaknesses. It makes them able to align with the industry expectation skills and future plans in the creative media whether it is freelance opportunity or employment.
- • Plans of personal development:
- • Aspirations of career
- • Career trends
- • Options of career
- • Mapping skills to particular job roles
- • Work placement or shadowing
LO2: Prepare a business plan, reflecting business structure, legal frameworks and legislation related to creative media production.
The student will acquire the way to design a comprehensive plan of business which incorporates the essential elements. These elements include financial planning, organisation structure and analysis of the market. It has the focus on the understanding of legislation requirement and the legislation specific to industry.
- Portfolio
- Digital
- Print
- Moving or still
- Social networking
- Professional networking
- Social or business networks
- Portfolio sites
- Marketing material
- Blogging
- Competitions
- Contacting employers
- Letter of application
- Cv
- Personal or artist statement
LO3: Develop material to support future employment or self-employment.
The involvement of this outcome is in the creation of professional material including showreels, promotional asset portfolio and CV designed for the industry of creative media. The main focus of the students is on showcasing their experience and expertise in a way to appeal the potential clients or employers.
- Models of small business
- Market needs
- Statement of mission
- Market approach
- Usp
- Cash flow forecast
- Creative work costing
- Creative or arts professional bodies
- Membership
- Internship or residencies
- Grand
- Liabilities of tax
- Vat or tax
- Sole trader or self-employed
- Legalities:
- Insurance of professional indemnity
- Insurance of public liability
- Contracts or keeping record
- Intellectual property for example licensing law or copyright
LO4: Present own skills, abilities and work to a potential employer or client.
The practice of students is articulating their skills, demonstrating the professional setting value and showcasing the work. It includes mock interviews, reviews of portfolios and pitch presentations to make them engage confidently with the clients and employers for the secure opportunities of the future.
- Presentation or interview of the client
- Preparation for interview
- Dress for success
- Feedback of interview
- Evaluation and reflection of own development and work
Assessment Criteria
The assessment criteria of unit 37 personal and professional development are associated with the learning outcomes such as:
LO1: Evaluate own skills and abilities in support of future employment or self-employment in creative media production.
- 1.1 Evaluate own skills and knowledge in relation to creative media production.
- 1.2 Describe career opportunities related to own skills and knowledge in creative media production.
- 1.3 Compare own development needs for employment against those required for self-employment.
- 1.4 Critically evaluate own skills, abilities and work to develop material for seeking employment, highlighting how different materials may support employment or self-employment.
LO2: Prepare a business plan, reflecting business structure, legal frameworks and legislation related to creative media production.
- 2.1 Evaluate own work to inform the selection of material for a portfolio/showreel, curriculum vitae and cover letter.
- 2.2 Prepare a portfolio of material to be used in seeking employment.
- 2.3 Justify the selection of material for a portfolio/showreel and curriculum vitae, in relation to how they will support future employment prospects.
LO3: Develop material to support future employment or self-employment.
- 3.1 Discuss the business structures, legal frameworks and legislation associated with creative media production.
- 3.2 Develop a business plan for a small creative media production company.
- 3.3 Integrate market research and industry trends into a business plan.
- 3.4 Critically analyse the business requirements for a small company working in creative media production, to make the case for investment in a business plan.
LO4: Present own skills, abilities and work to a potential employer or client.
- 4.1 Reflect on own skills and work, to prepare a presentation to a potential employer or client.
- 4.2 Present own work, skills and abilities to a potential employer or client.
- 4.3 Justify the selection of work for presentation to a potential employer or client, in regard to their ability to show own skills and abilities.
- 4.4 Critically evaluate comments from a potential employer or client, to improve presentation techniques and materials.
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