Global management has an essential role in recent world interconnection due to the fact that professionals are required to recognise how to evaluate, execute and plan large-scale activities across borders and cultures. The learners who are equipped in this unit with the basic knowledge required to navigate complexities, including events of the organisation. It sheds light on creative, operational and strategic aspects which have contributed to delivering international experience with success.

A significant emphasis of the unit is on recognition of the global aspects of industry, its economic impact and scope. Learners identify multiple event categories that include sporting competitions, international exhibitions, business conferences and cultural festivals. By identifying all these categories, they can increase knowledge of the global events` impact on trade, tourism, diplomatic relations and branding. This unit also promotes learners to identify technology and emerging trends reshaping the sector.

This unit also focuses on the process of event planning, and learners are acquiring the skills to conduct feasible studies. Moreover, they also acquire budget development and generate detailed proposals for events, stakeholder management. Crisis management and risk assessment are significant topics which assist learners to recognise how to handle and foresee potential challenges of operations. This prepares robust skills of distance making and organisation.

In this unit, there are some events dedicated to studying international dimensions, including legislative considerations, cross-cultural communication and ethical responsibilities. Learners identify how language barriers, global regulations and cultural norms can impact the process of planning. This unit prepares them to design events which are compliant, inclusive and respectful for a broad audience.

Students also increase their knowledge of evaluation techniques utilised in the conclusion of events. They identify processes for identifying attendee feedback, success measuring and areas identification for improvement. By having skills, learners can generate a robust foundation for careers in tourism, hospitality, global event management and multiple sectors.

Unit aims

The main aims of unit 30, global events, are designed to make learners ready to prepare for the industry of hospitality management.

• To generate a clear recognition of the industry of global events, its international significance, and structure.
• To generate robust organisation and planning skills for budgeting, coordinating and designing global events.
• To improve awareness of ethical, legal and cultural considerations, including in the management of international events.
• To acquire effective techniques of evaluation for the measurement of event identification and success improvement for future trends of the globe.

Learning outcomes

The learning outcomes in unit 30, global events, are prepared for the learners at the HND level for the subject of hospitality management.

LO1: Explore the diversity of the global events industry and the factors that have influenced its development

• Sector diversity:
• Multiple categories of events by size, content or form, for example
• By size: community or local events, Hallmark events, major events, mega events
• By forms: sports events, business events, music events, cultural events
• Place versus mobile events:
• The components and structure of the events industry, for example, companies of events management, industry associations, suppliers of the events industry, and events organisations
• Multiple categories of events in society
• Factors impacting the events` development:
• The emergence and growth of the events industry
• The contribution and value of global economic events
• Motivations and demands for multiple categories of events
• Social and cultural development and event history
• Opportunities and global expansion for events
• Impact on future trends and events in the industry of events

LO2: Evaluate the value, legacy and the impact of events on the environment in which they operate to support responsible event development

• Legacy, impact and value of events:
• The negative and positive impact, both long-term and short-term, of events from the multiple perspectives: environmental, physical, cultural, economic, political and tourism
• How cultural and international diversity influences events
• The events` contribution to the economy at the regional, local and national level
• Legacy of events, for example, events measurement sustainability with long-term influence on systems and stakeholders at global, national and local levels
• Events Development responsibility:
• Responsibilities and event stakeholders for the organisation to meet multiple expectations and interests of stakeholders
• The optimisation of economic influence studies in events measurement of management outcome techniques for influence of measurement, for example, CEM “corporate environmental management model” and BSC “balance scorecard”
• The character of the event industry in keeping a balance with events impact
• Management and identification methods with community perception for the events` influence
• The government character: responses of the government to operational and environmental factors impacting events

LO3: Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour

• The influence of events on the macro environment:
• The macro environment context: the optimisation of the PESTLE framework and the way in which event organisers need to forecast and monitor external influences
• The influence of psychographic and demographic change impacting event workforce knowledge and skills
• The influence of social and digital technology
• The shift of the globe in social and economic power
• Sustainable and ethical growth
• Risk management that includes security, economic and safety performance
• Risk management development, effective and matrix communication channels
• The influence of significant environmental aspects on organisational behaviour and decision making.

LO4: Evaluate the criteria essential for the successful planning of specific events

• The functions of planning:
• Concept of event planning: feasibility analysis, the bid intent, decision to seize or proceed
• Events with strategic planning, human resources, sponsorship and marketing planning, strategies of branding, and project management
• Decision-making process and SWOT analysis when planning events
• Ideas of a formal letter to feasibility, bidding campaign and bidding process
• Life cycles of events and multiple planning stages in the life cycle
• Stakeholders character for example, the government, the event host, the community of the host, the media
• The event transformation process
• Effective planning approaches:
• Significant strategies in terms of event risk management, for example, funding, responsibility, and safety
• Issues and trends impacting particular events, for example, receptiveness and requirements of the community, stakeholders with needs, conflict, awareness and cultural sensitivity, globalisation and technology

Assessment criteria

The assessment criteria of this unit have a mere association with the learning outcomes to evaluate the learners` understanding.

LO1: Explore the diversity of the global events industry and the factors that have influenced its development

• 1.1 Examine the diversity of the global events industry, including its structure and organisation and the role of different types of events in society.
• 1.2 Explain the factors that have influenced the development of the events industry globally.
• 1.3 Evaluate the key factors that have influenced the development, structure and organisation of the events industry and the role of different events in society.
• 1.4 Critically evaluate the key factors that have influenced and shaped the events industry and the role they play in society.

LO2: Evaluate the value, legacy and the impact of events on the environment in which they operate to support responsible event development

• 2.1 Evaluate the value, impacts and legacy of a range of global events on the environment in which they operate.
• 2.2 Review management strategies used to support responsible event development for a range of global events.
• 2.3 Critically evaluate the specific management strategies used by the events industry to support responsible event development for a range of global events.
• 2.4 Critically assess the impact of global events on different levels of the environment and evaluate the strategies used to support responsible event development.

LO3: Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour

• 3.1 Determine the positive and negative impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour, supported by specific examples.
• 3.2 Applying specific examples, evaluate the macro environmental factors influencing the global events industry and analyse their influence on decision-making and organisational behaviour.
• 3.3 Provide recommended improvements and solutions for a specific event to minimise adverse impacts and maximise profit.

LO4: Evaluate the criteria essential for the successful planning of specific events

• 4.1 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for the successful planning of events.
• 4.2 Critically evaluate the criteria essential for the successful planning of events, taking into consideration the impacts of the internal and external environment.

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